Many business owners are unaware of the importance of having a logo. Some people will go as far as building a website and print brochures before they even consider having a logo created. A company without a logo is a company without an identity.
Whether we want to believe it or not, people will judge a company by the appearance of its logo design. According to reliable logo design news sources, a logo design can actually have an effect on a person’s buying decision. Creating a powerful logo design should be the top item on every business owner’s priority list.
Regardless of whether you hire a logo designer or you create your logo on your own, there are certain guidelines that should be followed. Here are a few important logo design guidelines,
The logo you create should reflect your business in a unique and sincere manner. When a logo design is unique and professional looking, it will automatically stand out from the competition.
Another mistake that many people make is mimicking the logo design of their competition. When you create a design that’s similar to your competitor’s logo, it will make it very difficult for people to distinguish your business from the rest.
Before creating a logo, think of a dominant trait that you want your potential customers to remember about your company. If your dominant trait is quick delivery, use objects that signify speed, for example, a time clock. It’s okay to be a little whimsical, just as long as it is clear and concise.
Logos that have a simple design are recognized a lot faster than complicated ones. The best logo designs are the ones that are simple and unique without being contrived. Notice how the top companies like Best Buy, Wal-Mart and Applebee’s all have simple yet compelling logo designs.
In addition, your logo should also be scalable. In other words, it should look attractive regardless of whether it’s small, medium or large. Your logo should look striking whether it’s on a blimp advertisement or on a 3.5 x 2 business card.
A logo should also be well balanced. The shape, line density and color can have a great impact on the balance of a logo. A well designed logo can last up to 15 years, according to logo design news sources.
Once you have decided on a logo design, make sure you have it in the following formats: GIF for your website, EPS for printing and JPEG.
This logo design news article was written by Flying Cow Design. Flying Cow Design provides logo design, eCommerce design, flash design, SEO and more. To find out the latest logo design news, visit: FlyingCowDesign.com today!
CEO, Flying Cow Design
Attended University of Auckland
Lives in San Francisco Bay Area