Most Internet and affiliate marketers have great products to offer their target audience. Unfortunately, having a great product is not enough — it’s the brand that counts. To be successful in online marketing, one must have a well designed logo.
A logo represents a company’s brand image regardless of the industry. In order to stand out from the competition, an entrepreneur must be willing to invest in creating a well designed logo. The most successful online marketers are the ones that have a unique brand. A unique brand starts with the logo design. The following are logo design tips straight from the most recent in logo design news:
White & Black A colorful logo can attract a crowd.
However, it is important to make sure a logo design looks attractive in black and white. Entrepreneurs are advised to avoid adding too much color because it creates a confetti of confusion. Plus, it can cause complications when it comes to printing.
A great way to test out a logo design is to see if it looks attractive in black and white when it is photo-copied or faxed.
Pay Attention to Detail A logo design should have a simple design. Complex images should be avoided at all costs. A logo not only has to look attractive on a website or a social media page, it also has to look good on letterhead, flyers, business cards, brochures and print ads.
Logo design news experts suggest that entrepreneurs review their competitors’ logo designs before going to the drawing board. Another valuable tip is to make sure that the font is kept simple. Using complex fonts will make it difficult to read. A font should look attract regardless of whether it’ small or large in size.
Culture The world is a melting pot. Make sure the graphic images you use do not offend any culture or group of people in a negative way. A logo design has a lasting effect to the mind — a negative or positive effect.
Logo shape Decide what kind of shape you would like for your logo. Experts suggest that circular and square shapes are considered more practical. Rectangular shaped logo designs can be more of a challenge because of the longer ‘awkward’ shape.
Internet and affiliate marketers should consult with professional graphic designers to create the perfect logo designs.
This logo design news piece was written by Flying Cow Design. Flying Cow Design caters to small businesses and Fortune 500 companies nationally. To find out more logo design news, visit: FlyingCowDesign.com.
CEO, Flying Cow Design
Attended University of Auckland
Lives in San Francisco Bay Area
