internet marketing services

Internet Marketing Services

Maximize ROI through integrated PPC, SEO, Social Media, Email and Content Marketing

internet-marketing-services-300x204 Internet Marketing ServicesOnline marketing overtook television advertising in 2016 to become the marketing channel where businesses are spending most of their marketing dollars. More people are using the Internet today on their computers, mobile phones, tablets, wearable devices, television and other domestic appliances than they use any other media. This trend is only likely to grow in the coming years.

In such a scenario, if you are not leveraging the power of internet marketing, or if your online marketing mix is not well optimized, you are not maximizing your online presence and business potential.

Here are some 2017 statistics on the growing power of digital marketingonline-marketing-statistics-2017 Internet Marketing Services

  • In 2017, USD 86.4 billion was spent on internet marketing alone and is likely to grow to USD 116.2 billion over the next four
  • Even with other traditional advertising channels, there is expected to be a more considerable investment in their digital versions.
  • Including the spending on digital TV, radio, magazines, , the digital marketing spend is expected to be a staggering USD 147 billion by the year 2021. That is more than the total advertising spending across all other channels of marketing combined!

We recognize that our clients need not only make online marketing an integral part of their advertising strategy but also to make the most of the opportunity in an increasingly crowded marketplace. Leveraging multiple online marketing channels and optimizing them for maximum ROI is going to be crucial for business success in the coming years.

Online marketing services from Flying Cow Design

Our online marketing team comprises of specialists and strategists in both outbound and inbound marketing. The modular nature of our services means you get whatever is optimal maximize your website traffic and revenue — from single-channel to multi-channel integrated online marketing strategy. Our suite of internet marketing services include:

Search Engine
Optimization

search-engine-optimization Internet Marketing ServicesOver the years, Search Engine Optimization (SEO) has evolved from tactical optimization of meta tags and link building to holistic inbound marketing that spans website architecture, design, content, user experience and organic building of authority. Our suite of SEO services includes:

  • Competitor benchmarking and analysis
  • Comprehensive technical compliance audits and recommendations to fix technical issues
  • Performance optimization
  • Website architecture, navigation, and internal linking strategy
  • Data-driven content optimization based on the analysis of what’s already ranking in search engines
  • Developing a holistic content marketing strategy
  • Recommendations for both gated and non-gated content
  • Video marketing
  • User experience and conversion optimization
  • Strategic link building
  • Local SEO for websites that are targeting a local audience
  • App store optimization for businesses that are targeting mobile audiences
  • Blog optimization
  • Website theming or silo structuring
  • Best practices for website redesign, revamp or migration
  • Performance reporting

Local
Marketing

local-marketing-services Internet Marketing ServicesFor a local business, visitors from around the country or the world are meaningless. The only audience that matters are people looking for their products or services locally. Being found when local searches happen requires specialized local marketing that can be either organic, paid or a combination of both. Our local marketing services can include all or any of the following, depending on your business needs:

  • Comprehensive local search engine optimization (SEO)
  • Local content creation and marketing
  • Google Maps and Google My Business optimization and management
  • Management of social profiles
  • Local directory listings and management
  • Managing reviews, ratings and citations
  • Local online advertising
  • Retargeting to local visitors
  • Email marketing
  • Social media marketing
  • Periodic performance reporting

Read more about our Local media management services

Social Media
Marketing

social-media-marketing Internet Marketing ServicesIt is a fact that word-of-mouth is the most powerful promotion a business can get. Social media is the online equivalent of word-of-mouth marketing. In a mobile and connected world where your target audience spends more time on social media than anywhere else online, social media marketing has emerged as an extremely powerful channel for creating brand awareness, loyalty, engagement and authority with your target audience. Our social media marketing services include:

  • Developing a creative social media strategy to engage your target audience
  • Competitor social audits and benchmarking
  • Digital asset mapping and recommendations for creating new social-friendly digital assets
  • Creating and maintaining social media profiles and pages
  • Regular social posting on the days and times that are most likely to engage with your audience
  • Paid social advertising and retargeting
  • Periodic performance reporting

Read more about our social media marketing services

Content and
Copywriting

content-and-copywriting Internet Marketing ServicesHigh-quality content is the cornerstone of all online marketing efforts. Engaging content that’s unique and relevant is what your target audience is looking for. We offer a range of content creation and content marketing services depending on your business needs and audience profile, including:

  • Web copywriting
  • Landing page copywriting
  • Online ad copywriting
  • Email copywriting
  • Content optimization for SEO
  • Blog and article writing
  • Writing for e-books, case studies, whitepapers and info graphics
  • Video script writing

Pay-Per-Click
Advertising

ppc-management Internet Marketing ServicesPay-per-click management, also commonly known as Search Engine Marketing (SEM) or online advertising is a paid acquisition channel through which you can advertise your products and services on search engines, advertising networks, and social media. Our paid acquisition services include:

  • Pay-per-click management
  • Account-based marketing
  • Paid retargeting
  • Display advertising on advertising networks
  • Video advertising

Read more about our PPC management services

Email
Marketing

email-marketing Internet Marketing ServicesEmail was among the first activities people did on the internet and continues to be among the top uses of the internet. With mobile phones, the access of email has only increased. Similarly, email marketing was among the first online marketing channels and continues to be a growing and powerful channel for customer acquisition and retention. Our range of email marketing and related services include:

  • Transactional emails for customer engagement and retention
  • Customer engagement emails targeting existing customers
  • Email database acquisition, segmentation, and filtering
  • Email newsletters
  • Email nurture campaigns for prospective customers
  • Customer acquisition email campaigns
  • Periodic performance reporting

Read more about our email marketing services

Why Flying Cow Design?

We are more than just an internet marketing company. Founded over two decades ago as a web design firm, we have a strong design and marketing communications base and dedicated teams that have grown the web presence for all our clients. As a one-stop-shop for all our clients’ web presence needs, we provide a range of services that go beyond digital marketing. Our range of services include

  • Brand identity design and logo design
  • Graphic design for both digital and printed marketing material
  • Domain registration and web hosting
  • Website design and development
  • Web security and maintenance
  • Internet marketing strategy and execution
  • Web content development and marketing

Regardless of the size of your business, whether it is B2C e-commerce or B2B, or if you are looking for global or local customers, Flying Cow Design can help you stay ahead of the curve with our end-to-end web presence management services regardless of your marketing budgets.

Flying Cow Design knows how to build and modify sites to be those that Search Engines love. Call us today or request a proposal now.

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