If you own a business, it is important to have an understanding of the search engine algorithm (or search engine anatomy). This is important to know because the Internet is constantly evolving. When you have a clear understanding of how the search engine works, you’re more likely to experience successful results with Search Engine Optimization (SEO).
Often times, many website owners focus more on the design of their website and forget about designing it to attract the search engines. Having an attractive website with all the bells and whistles is great but there is more to having an attractive website. Here are four important aspects of the search engine anatomy related to SEO:
Planning with Search Engine Optimization
Many business owners start building a website without planning. Surprisingly, even some web designers start building a client’s website without planning. Business owners spend hundreds and even thousands of dollars on designing a website without taking Search Engine Optimization into consideration. All they know is that they want to have a well designed website. The problem with focusing solely on design is that you’re setting yourself up for failure. If your goal is to attract visitors to your website, you must plan ahead.
Your website should not only be built to attract your visitors, it should also be built to attract the search engines. When you plan from the beginning stages, you’re more likely to have a successful outcome.Web Design Companies like Flying Cow design provide their clients with web design and search engine optimization. When you have access to an experienced team of web developers and SEO consultants, you’re headed down the right track.
The search engines (Google, Bing, etc) rank each web page of your website. So, you will need to have every page on your site optimized. Some people believe that only the home page needs to be optimized. This is untrue. In order to experience the full effect of Search Engine Optimization, you will need every single page optimized for the search engines. An experienced web designer who is skilled in SEO will optimize every page of your website (home, about us, services, etc).
Some people spend time optimizing their web pages but neglect off-page optimization. The search engines notice how many backlinks your website has, that’s how your website gets ranked. Backlinks are important because it will increase your ranking and affect the amount of traffic you receive to your website. It is important that you have several backlinks from quality websites to your web pages. The more quality backlinks you have the better.
Monetization through Search Engine Optimization
Business owners all have one thing in common; they want to drive a large amount of traffic to their website. Most of all, they want to earn a substantial amount of profit. In order to have a profitable website, you must advertise the products or service you’re offering. Many websites fail because of poor advertising. A good web design company offering Internet marketing will help advertise your website and help you gain paying customers.
Now that you have a clearer understanding of how search engine anatomy works and how to drive traffic to your site, you must be able to keep it. It’s great to have 10,000+ visitors a month but if none of your previous visitors return to your site, there’s a problem. In addition to having an attractive website, you must be able to offer your visitors value. It’s great having a well designed website but there’s no point in having a website if you’re not offering your customers something valuable. When you offer your visitors a valuable product or service, you’re more likely to turn visitors into paying customers.