Get almost instant return on investment through targeted visitors
People who are new to online marketing and pay-per-click advertising (PPC) often assume it is expensive and shy away from it. With search engine optimization and social media marketing needing time to mature and generate visitors, PPC is the fastest and arguably the most cost-efficient way to generate traffic to your site and increase conversions. With PPC, you can increase your return on investment a lot quicker than other forms of marketing. You can optimize your campaigns to improve ROI, build a quality score and grow your brand online, even with a small budget.
What is PPC?
Pay per click management is also referred to as PPC. In its purest form, your company’s ads are placed in text format on the results page within the search engines (Google, Bing, etc). As the name suggests, you are charged by the search engine when a searcher clicks on one of your ads and visits your website. You do not just pay for your viewed ads and you are only charged when someone shows an interest and actually clicks through to visit your website.
If you are a regular web user, PPC ads are hard to miss since they appear on the side or the top of the search results page for almost every search query. Over the years, PPC has evolved and often includes display advertising on the network of sites associated with search engines, video, visual and other advertising on social media channels and retargeting. PPC advertising is also loosely referred to as Search Engine Marketing (SEM).
How does PPC Work?
To begin, you must create an account in one of the search engines such as Google AdWords. Your account will become activated once money is applied to it.
Then you conduct a keyword analysis and research. Pay particular attention to finding relevant keywords within your ad. Choose keywords that people can easily relate. So, if you are selling nutritional health bars, you might want to stay away from general words like ‘healthy bars with sustenance .’ Instead, use a simple keyword such as ‘nutrition bars’ or ‘health bars.’
Make sure your keywords appear on the first page of the search engine. To accomplish this, you will need to place a bid for each one of your keywords. If you want to stay a step ahead of your competitors, you will need to place higher bids on a consistent basis.
Make sure you monitor your web traffic on a regular basis. There are trafficking codes and statistics tools that you can utilize to keep track. With these tools, you can keep track of the movement and how long a visitor remains on your website.
Advantages of PPC
Receive Fast Results
When compared to other forms of marketing, pay per click advertising generates fast results. Most online marketing campaigns, such as an SEO campaign, will take a few several weeks to sink in before you begin to see the benefits. With pay per click, your ads become visible on the search results page once your campaign is launched. In other words, the ad appears instantly to online searchers.
Control Your Budget
Pay per click puts you in control of your spending on each campaign and allows you to make sure your products or services receive maximum results. For example, let’s say that you want to spend $150 for one product and $50 per day for another product you can do that with pay per click.
Target Qualified Visitors Geographically
Pay Per Click management lets you target your audience geographically. If you live in Ontario, Canada and you want to target shoppers in Manhattan, NY, you do not have to open a store location to find clients from NYC. You just choose the area you are trying to target.
Improve Return on Investment
Creating advertisements help visitors actually see the nature of the business. Most generally the advertisement is viewed at the top of the page. When the ad is relevant to the searchers intent, there is a higher chance of converting the searcher into a customer. This alone can help increase ROI.
When using PPC ads, you do not have to worry about where your website is sitting with ranks. Even if your site is not visible in search results, your ad can be with any search engine.
These are only a handful of benefits of using Pay Per Click management. There is one thing for certain, pay per click is an excellent way to keep a tab on your spending and immediately boost your profits.
Pay-per-click Management Services from Flying Cow Design
We have dedicated paid-acquisition specialists leading teams that do PPC campaign management for many of our clients. We are a process-driven PPC management agency working towards maximizing the return on investment for our clients. Our PPC campaign management services include:
- Existing ad campaign audit
- PPC strategy and campaign planning
- Keyword research
- Setting up PPC campaigns, ad-groups and ads
- PPC ad copywriting
- PPC landing page design and management
- Managing advertising in display networks
- Social media advertising and retargeting
- On-going pay-per-click campaign and bid management
- Campaign analysis, tracking and reporting to ensure data-driven decision making
- A-B testing and multi-variate testing for optimizing click-through rates and conversions and maximizing ROI
Google Display Network