Graphic Design Definition

Graphic Design is the art of visual communication that combines words, ideas and images to express information to people. A graphic designer arranges elements on various types of media (e.g. web pages, brochures, eBook covers, business cards, etc.) with graphic design software programs like InDesign, Photoshop or Adobe Illustrator. These elements may include texture, color, illustrations, type, shapes and photos. Everywhere you look, there is graphic design. Graphic design is in your favorite magazine, newspaper or even the billboard ad on a train. The most popular forms of graphic design include: websites, logos, banner ads, product packaging, media advertisements, magazine and newspaper layouts, book designs, posters and book covers.

Graphic Design & Visual Arts

What does graphic design have to do with visual arts? It involves all the items used for graphic design such as images, web generated images, paintings and photographs. Items used for graphic design don’t have to be created by a graphic designer. For example, the items may just be a simple photograph of a city skyline. In visual arts, the graphic designer takes the design image and enhances and uses typography and other design elements to give it a fresh visual presentation.


Typography is an important part of graphic design. It involves the creative arrangement of alphanumeric characters. A graphic designer can add his or her own creativity to the characters which includes shading, texture, font, size, color and thickness. Placement is a major factor when it comes to graphic design. For example, placing characters in the far corners or in the middle tends to attract the eye of the viewer.

Page Layout

What does page layout have to do with graphic design? The page layout in a graphic design is the actual placement of all components of a web page, advertisement, banner, etc. The page layout involves a variety of elements like the text, navigation, footers, headers and other aspects of a page. The page layout is one of the most important aspects of design because of its visual value and effects. The layout a person uses can make or break a presentation. When a page layout is designed the proper way, even the most basic text and images can look captivating.

User Interface

The user interface should be easy to understand. The design should be noticeable the moment it is viewed without parting from the message or theme of a page. A good graphic designer will test the user interface they have created and place themselves in the internet users’ shoes. They should be able to grasp what the average web user will experience when utilizing the user interface. Any kind of graphical adjustments should be revised before the user interface is placed online. Hopefully, you now have a clearer understanding of the meaning of graphic design. Whether you need graphic design for a website or print media, understanding the meaning of graphic design will help you create an outstanding visual presentation for your audience.

Where to find a good graphic designer?

If you’re looking for a graphic designer to enhance your brand image, hiring an experienced graphic designer is essential. Many web design companies, like Flying Cow Design, has a team of talented graphic designers. Whether you need graphic design for your website or brochure creation, a graphic design team like Flying Cow Design will take your brand image to the next level.

Visit the Logo and Graphic Design FAQ section of to know more about graphic design.

CEO, Flying Cow Design
Attended University of Auckland
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