The number of pages on your website only tends to go in a single direction, and that is … up!
Sometimes you update existing pages, but the norm is to keep adding new pages to your website. As a result, your website will grow beyond what it was originally designed for.
Adding more pages to your site is always a good thing. It keeps the information fresh which brings visitors back time and again to see what’s new. This also means better performance in search results as Google will know that your site is current and not going stale. Websites with new content always rank more highly in search results than other websites (all else being even).
Adding content on the page should always be accompanied by proper changes to the menu structure of the site. If this is not done on a regular basis, people visiting your site will get lost in the vast sea of content and will leave as a result of not being able to navigate easily.
Making relevant changes to your menu structure should become a part of your regular website maintenance, especially for a small business site that keeps growing. Updating a site’s navigation system may be the last thing on your mind if you have a ton of other business development responsibilities.
Contact Flying Cow Design today and get us to review your menu and navigation system to see if any updates and improvements are in order. Our team can make suggestions and handle updating your menu structure on a regular basis.