Whether it is a condominium, penthouse, co-op, apartment, townhouse or a two-story house, home-buyers are continually searching the web for the best real estate deals.
Whether you buy-and-sell real estate, are a property developer or deal in rentals, you can no longer ignore the fact that your target audience is looking for more than just information about your business while searching.
Whether you are a real estate agent, broker or even an independent investor, you need a professionally designed and feature-rich real estate website that meets the expectation of your target audience. Believe it or not, your potential buyers and sellers will not only judge you on your real estate listings, they will also judge you on the appearance, functionality, and experience that your website offers.
Features your real estate website
For a real estate business looking for online success, the website needs to work like a virtual realtor and your online office, meeting your visitors’ every need. In a connected and mobile world, your website may require a number of features, depending on the services you offer:
When you have homes ready to list, it helps to have access to an automatic system to upload listings. All your listings, with images, videos, virtual walkthroughs, local business and school information, features, amenities, reviews and ratings posted by others and more can be uploaded to your website and even to all the major property sites as soon as you have them ready. Connect with the Internet Data Exchange (IDX) from your website for your property listings.
Content management tools
Your potential buyers want to know about your company, what you have to offer, past success stories, testimonials from other customers, etc. Having the ability to publish your own content and update it as and when needed gives you flexibility without escalating costs. You can ensure everything is consistently up-to-date. You can add real blog posts, estate articles, newsletters, press releases and customer testimonials. Content management systems (CMS) make it easy to manage the content on your website. You can choose from a range of search engine friendly CMS platforms including WordPress, Joomla, Drupal, Magento, Virtuemart and Prestashop. Each of these CMS platforms also come with suggested templates for a range of industries including real estate. Modifying and customizing an existing website template can save considerable graphic design and development cost.
Lead generation is an online marketing specialization by itself. Making visitors to your website provide you with their contact information so you can follow up can require conversion optimization, content gated behind contact forms and other lead generating activities. Integrating leads with marketing automation, email, customer relationship management (CRM) and other systems can streamline your follow up process. There are a number of lead capture solutions that can be installed on your website to help you gather information about current and potential buyers.
Providing virtual tours of the properties on your site allows potential clients to browse the property to see if it has what they are interested in. You can also add map walk-throughs, image galleries, videos, buyer guides and a number of other presentation tools to make your website interactive and to provide all the information your visitors may need. Through social media integration, you can also allow impressed visitors to their social media networks, spread the word about your website and properties and improve your brand’s online presence.
Our real estate web design
and marketing solutions
Working with a website design company that knows the essentials of the real estate industry can give you an edge. Partnering with us not only gets you a team of web designers experienced in real estate web design, but an end-to-end web presence management team experienced in real estate marketing, who can not only build your website, but also help you maximize the traffic to the site and its business potential.
Our rich experience as a brand identity and logo design firm is a significant differentiator that ensures all our real estate clients get world-class designs they can be proud of. We understand that good web design is not just about good aesthetics, but also about effective communication that engages the audience and makes them return. We have a track record of delivering real estate websites that are both beautiful and effective marketing engines.
Backed by our analysis of your business, existing technologies and solutions and our understanding of your market and needs, we will recommend the optimal search engine friendly content management system (CMS) for your website. We have experience of working on all the popular CMS platforms including WordPress, Joomla, Drupal, Magento, Virtuemart and Prestashop. You can either get a completely custom website designed to your specifications or choose from an extensive bank of real estate website templates that we can customize to suit your requirements.
Mobile friendly responsive design
More people access the internet on their mobile phones today than on computers. Having a mobile-friendly website is a necessity, not just to engage with mobile internet users, but also because search engines promote websites that are mobile friendly. We believe in a mobile-first design approach that ensures all our websites are mobile friendly, responsive and provide a consistent experience regardless of the device used by someone visiting your site.
Custom development capabilities
As a full-service web presence management company, we have more than just web design and development capabilities. We have the skills to develop custom web applications, mobile apps across iOS and Android platforms, and more. With a growing mobile audience that prefers to search for property listings on their mobile phones, a mobile app can be a powerful differentiator.
Search Engine Optimization (SEO)
Ethical search engine optimization and content marketing can get your website to rank high on search engines and attract visitors when they are searching for your products, services, and properties. Our in-house team of SEOs, social media marketing professionals and content specialists will ensure that your website is search friendly and gets the highest possible search engine rankings for relevant terms.
Internet Data Exchange (IDX)
IDX integration allows you to reach more potential clients and is something every real estate agent’s website needs. We offer IDX integration as part of our web design and development services, so you have the option to list and manage your properties effortlessly.
Lead forms and analytics
For a real estate business, a lead can come in many ways and isn’t just about someone filling out the contact form on the “contact us” page. It can mean a newsletter subscription, filling out a form to download a buyer’s guide, expression of interest in a property listing and requesting to be notified when a property becomes available are just a few examples. To maximize the lead generation potential of the site, you also need analytics integration that goes beyond the basics. Our analytics integration gives you visibility on what’s working and what’s not, which forms are working, where visitors are clicking, where and why people are leaving your site and more. This can help with marketing decision making as well as refinements to the design and messaging of your site.
A customer relationship management (CRM) solution allows you to keep track of sales, clients, and detailed company and contact information. If you already have a CRM system in place, we make sure that your website seamlessly integrates with it.
Related services to improve your web presence
Branding services: Our branding services include brand identity development, logo design, corporate stationery design and graphic design for marketing materials – brochures, fliers, etc – that provide a consistent brand experience and helps your business stand out from the competition.
Domain registration, web hosting, security and maintenance services:
We provide state-of-the-art domain registration and hosting services. Our web security services ensure your website has almost 100% up-time, is secure with high level of data-encryption and periodic back-ups. Our website maintenance services can include anything from updating content as and when needed to performance enhancement, monitoring and more.
Online marketing services:
We have resident experts in search engine optimization (SEO), pay-per-click management (PPC), email marketing, content creation and copywriting to help you effectively market your real estate business online and maximize leads.
Talk to us about your real estate web design and marketing needs
Although there are do-it-yourself online website design tools available and a number of low-cost freelance web designers, a professional web design and online marketing company brings a lot more value to the table.
There’s no second chance to create a first impression. Real estate buyers and sellers do not have time to waste on a website that doesn’t “wow” them within the first few seconds. If your website design or information looks dated, they may have second thoughts about doing business with you.
Why do-it-yourself when you can hire a professional online presence management firm for your real estate website design and marketing? Flying Cow Design will provide you with a free consultation where you can share your vision with a qualified web designer who specializes in real estate website design. You can rest assured knowing your website is professionally built, fully functional, and available to your clients 24/7.
Contact Flying Cow Design to find out more information about our real estate website design services.