Defense and Aerospace Web Design

Defense and aerospace products are so intricate and detailed that it is nearly impossible to explain to a customer in words. The best way to display these products is through 3D modeling. To cite the example of an aerospace company, they may want to showcase capabilities in aircraft designs, aviation technology, etc. 3D modeling makes for effective presentation of these solutions. However, it is important to balance this with website speed because you do not want to overload your website and impact its load speed.

Marketing experts have determined that too much text with no graphics or images negatively affect the engagement with any website. Your website should have well-designed graphics and images placed throughout the content to break up the monotony for your visitors. Visuals also help create a theme and personality that identifies your website with the defense or aerospace firm.

A common mistake most companies make is to try and provide information about all their capabilities on a single page. The idea is to minimize the need to click and visit multiple pages. However, this can overwhelm a visitor. Someone interested in space exploration or satellites is unlikely also to want to read about helicopters or services for the commercial aerospace sector. Having dedicated landing pages focused on a single theme improves their relevance, search friendliness, engagement and the changes of a visitor converting into an inquiry.

Even in the highly technical aerospace and defense industry, the number of people doing searches on their mobile devices is on the rise. Even aerospace engineers and Federal decision-makers use mobile devices to make purchases. It is how vital to offer a mobile-friendly responsible experience in your website design to provide a consistent experience to visitors whether they visit your site from a computer, tablet or mobile device.

As technology has evolved, so has the ability to breach security systems. With growing cyber-crime, security has become a significant concern for most businesses. For companies operating in the sensitive defense and aerospace industries, protection of sensitive data is even more critical. The security of your website is the first demonstration of the security systems adopted by your company. Providing HTTPS secure browsing, high level of data encryption, measures taken for back-ups and data-security can be vital to the impression you create through your website.

The evolution of web technology and the ever-increasing speed of connectivity has allowed for far richer interactive experiences on websites than what was possible even a few years ago. A judicious use of relevant technologies can enhance the browsing experience for a visitor and engagement with your site. In some cases, custom application development may be needed, and in other cases, existing plugins and open-source applications can be leveraged to provide a rich experience on your site.