What is SEO?

Are you wondering What is SEO? You have more than likely come across several online marketing ads promoting SEO on social media sites and business sites. Search engine optimization (SEO) is basically a method used to improve the visibility of a web page or website in search engines (e.g. Google, Bing, etc) through organic (un-paid) or natural search results. In other words, it is a technical form of web marketing that attracts people to websites.

What is SEO Useful for?

Think about how many times you enter words, phrases or a question into the Google or Yahoo search engine. The words that you enter draw up websites that contain the exact query term. For example, if you type in “healthy recipes”, a listing of recipe sites will populate onto the screen. Websites that get listed high within the search engines are the ones that perform SEO the proper way. Website owners with SEO optimized content are more likely to be noticed by their target audience than those who do not. Optimized content is simply web text that contains carefully research keyword phrases related to a website’s theme, product or service offering.

SEO is Efficient

SEO is a legitimate technique to use to help get your website rated higher in the search engines. Search engines pick up on the density of the SEO in a website and then it ranks the website in response to the search query. If you are looking to build more traffic on your website, using SEO is the best way to do it. SEO is also a very a cost-effective and efficient strategy that can boost your online presence and help your website become more profitable. Once you have a better understanding of how SEO works, you no longer have to wonder what does SEO stand for.

Why Should I use SEO?

Is SEO necessary for every website? If you want to drive more specified traffic to your website and actually market your website, then yes you need SEO. Whether you’re promoting an e-commerce website, affiliate marketing site, small business, corporate services or a non-profit organization, Search Engine Optimization is crucial and irreplaceable. One way to help boost your online ranking is to hire an SEO consultant to help revamp your website content. There are also multiple resources and services that you can use to boost your SEO content.

Black Hat SEO

Search engines follow a code of conduct where they have prohibited certain types of SEO techniques. Black hat SEO is when people use unethical SEO techniques to help boost their rankings. For example, they will stuff keywords into their content in hopes of getting ranked the highest in the search engines. Some people will go as far as copying a competitor’s SEO content to help boost rankings. Websites that contain black hat techniques will run the risk of getting banned from the search engines.

Visit the Online Marketing FAQ page of FlyingCowDesign.com to know more about SEO.