When most businesses invest a lot of time and effort in getting their website looking just right, they naturally expect the website to spread their message on the web. To expect a lot of visitors, inquiries, etc., is natural when any business takes a new website live.
It is equally natural to feel frustrated if the website fails to attract visitors or result in inquiries. Just putting a good looking website does not guarantee visitors. With billions of websites out there and new websites being launched every day, why should Google rank your website for the keywords that matter most to you?
Eight step guide to getting your website on Google
The first thing you need to make sure is that your website is on Google. This article gives you tips on making sure Google finds your website and you feature in Google search results.
Step 1: Search Friendly Technologies:
When designing your website, it is important to know the audience for whom you are designing the site. Your website’s architecture needs to be created with the visitor in mind. Likewise, it is important to keep the site fast and search engine friendly. This can be achieved using technologies that are search engine friendly. Having an SEO compliant design and architecture is crucial to making search engines like you.
Step 2: Unique and High Quality Content:
Just like your website architecture, even your content needs to be created keeping the visitor in mind. Instead of creating content about what you want to say, focus on content that your audience needs. If visitors love your content, they will come back, share your content and promote your website for you. Also, no one likes a “me too” site or content. Ask yourself what’s unique and distinguishing about your content? Create a differentiator through your content and if your visitors like it, you have half the battle won.
Step 3: HTML Sitemap:
Make sure your website has an HTML website. An HTML website helps search engines crawl your site. When search engines visit your website, having a good HTML sitemap will help them find all the pages in the site and the correlation between pages.
Step 4: XML Sitemap:
An XML sitemap is like a menu card of all the content on offer on your website. It helps search engines find and index the content in your website. Make sure your website has an XML sitemap; make sure the XML sitemap is updated at all time and include a link to the XML sitemap in your website’s robots.txt file
Step 5: Verify your website:
Once your website is ready and taken live, make sure you verify your website with Google Webmaster Tools. Google Webmaster Tools is a way for Google to communicate with you about what it sees in your website, any problems it finds if any, etc.
Step 6: Submit to Google:
There are two ways you can submit your content to Google. Through Google Webmaster Tools, you can submit the XML sitemap to Google. Another way is to submit individual URLs from your website to Google for crawling. If your website doesn’t have millions of pages, it makes sense to manually submit the most important pages in your website to Google through individual URL submission.
Step 7: Build links to your site:
When Google finds a link to your site on another website that it visits, the search engine visits your website to crawl it and index its content. So, the more number of links your website has from other relevant websites, the greater will be the frequency at which the search engine returns to your website. Links to your website from other sites also act as votes cast in your favor. The quality of the linking site, its relevance to your business, the number of links and the text that links to your site together help search engines determine what your site is about, the niche it belongs to and the keywords that are relevant to your website. Concerted link building should ideally be an ongoing activity. However, buying links, links from bad sites and participating in link schemes are considered to be a black-hat or unethical linking practice that can result in penalization. It is always beneficial to partner with a specialist SEO company, not just for link building, but also for your website’s overall SEO needs.
Step 8: Track Visitors:
Another useful input is to track the visitors to your website. Where they come from, what keywords they searched for to find you and what they do after landing on your website can all provide invaluable inputs to your business. You can see what’s working and what’s not. With this analysis, you can take informed decisions — add content around keywords that are working for you, make changes to the content to help it perform better, etc.
Let us help your website get on Google
There’s a lot that goes into making a website perform in search engines. Working with specialists in the field is advisable because you can benefit from the agency’s experience in working with a number of other websites’ SEO. Flying Cow Design is a company that specializes in helping companies build a web presence through a host of design, content and internet marketing services. Talk to us about your online marketing needs and let us help you get your website on Google.
CEO, Flying Cow Design
Attended University of Auckland
Lives in San Francisco Bay Area