In today’s world, blogging has emerged as a powerful platform to share information and knowledge about your business. Blogging is an industry in itself and has become an essential platform for people and organizations alike to establish and improve their online presence. Today people blog for both business purposes as well as personal reasons.
A blog will increase your target market reach.
Benefits of Business Blogging
Boost Search Engine Optimization (SEO). New and relevant content is what search engines are looking for when they rank your website. Adding new blog posts on a regular basis will search engines like Google something new to index. The new content will likely include new keywords to increase your website’s search engine ranking position.
Engage with Customers. When customers read your blogs and given a chance to leave you feedback you are creating a rapport and a bond of trust with them. You can ask your readers questions and encourage them to leave you feedback. Typically, they will be waiting for your response or comments to their feedback. You can gain knowledge of what your customers want to know, learn and read.
Become an Industry Leader. When the information in your blog gives the customers new and valuable information, they will return to your blog for the latest information updates. Providing new information also allows your small business to compete among others in your industry.
Connecting with Current and Potential Customers. Blogging allows people to see the personal side of your business rather than just the marketing side. You can express your values and visions through your blog. This allows people to experience your company’s personality creates a bond.
Marketing Opportunities. When your customers read your blog posts, they should have the chance to share it with friends and colleagues. Whether sharing be through their own personal social media networks or email, your blog posts could reach a whole new market of customers. In turn, this can increase your website traffic.
Blogs are Fast and Easy to Begin
In comparison to a website, a blog is typically easy to start. Since it is an informal platform, it lets you keep a casual tone to your content and express yourself freely. Ideally, a business blog should carry the same corporate identity and branding as your website. To get it started, you can even choose from many free and paid blogging sites and use one of the many templates that they have.
Blogs are Easy to Integrate into a Website
If you already have a website, a business blog can be integrated quickly and easily and add a new dimension to the content on your website. It can be added to your site either as a subdomain or a completely different part of your site. You can also interlink the blog to your site or shift it to your domain, if you had initially started it on a third-party site.
Business Blogs can be Flexible
A blog is a very flexible mode of communication. It can be used to put across any message to your customers and clients. It can act as the voice of the CEO of your company, can be used for corporate messages, or as a place where the employees of your company can express their thoughts. A blog can also be used as a mode of internal communication. You can post developments within the company which employees may read.
Blogs have become an important tool to increase the presence of your e-commerce website. However, a blog will not help to increase your business just like that. The quality of the content on the blog post, how frequently content is posted, how well your blog ranks in search engines, and how interactive your blog is will determine how helpful it is in spreading awareness about your business. One way to achieve all that is to partner with a high-quality web design firm that also understands SEO and to include business blogging in your online marketing mix.
Flying Cow Design has been helping companies expand their websites with blog content for over two decades. Contact us today to learn how we can help increase your SEO ratings and customer reach.
CEO, Flying Cow Design
Attended University of Auckland
Lives in San Francisco Bay Area