When it began, blogging and blog writing was only a means to express one’s personal feelings and opinions on the internet. However, in today’s world, blogging has emerged as a very strong platform to share information and knowledge about your business.
A web log or blog, as it is commonly called, was in its initial days only meant to be like a diary or a journal of the person who maintained it. However, today it is an industry in itself and has become a very important platform for people and organizations alike to establish and improve their presence online. In today’s society people blog for both business purposes as well as personal reasons.
Business blogs are emerging as a very popular way to spread awareness of your business online, building thought leadership, providing a platform for the staff to express themselves and more. Given below are the different advantages of business blogging:
Advantages of Business Blogging:
Blogs are fast and easy to begin
In comparison to a website, a blog is very easy to start. Since it is an informal platform, it lets you keep an informal tone to your content and express yourself freely. Ideally, a business blog should carry the same corporate identity and branding as your website, but to get it started, you can even choose from many free and paid blogging sites and use one of the many templates that they have.
Blogs are easy to integrate into a website
If you already have a website, a business blog can be integrated very easily to it and can add a new dimension to the content on your website. It can be added to your site either as a sub domain or a different part of your site. You can also interlink the blog to your site or shift it to your domain, if you had initially started it on a third party site.
A business blog provides an opportunity for marketing and communication
A blog can be used as an effective tool for marketing and communication about your business online. A blog can carry any kind of information like a message from the CEO of the company, an achievement of a team member or any other message about a business development. It is also easy to keep a tab on how your blog is performing by looking at the activity and feedback of the people who visit your blog.
Business blogs can be flexible
A blog is a very flexible mode of communication. It can be used to put across any message to your customers and clients. It can act as the voice of the CEO of your company, can be used for corporate messages, or as a place where the employees of your company can express their thoughts and expressions. A blog can also be used as a mode of internal communication. You can post developments within the company that the people working in your company may read.
A business blog can help you establish thought Leadership
A good and well maintained blog will act like the face of the organization to the outside world. A good business blog can help you develop and maintain thought leadership among clients, employees, customers and investors.
Business blogs can be beneficial from the SEO point of view
A blog post that has been well written and maintained can attract a lot of visitors from different search engines. If done well, your blog can be among the top search results for various keywords related to your business. It can be fairly easy to make your blog rank for keywords that your website may not be ranking for. If these improved rankings get new visitors to your site, they can be directed to your website through your blog. This will increase the awareness of your business among the people in and outside the industry.
Blogs have become an important tool to increase the presence of your business online. However, a blog will not help to increase your business just like that. The quality of the content on the blog, how frequently are things posted on it, how well your blog ranks in search engines and how interactive your blog is will determine how helpful it is in spreading awareness about your business online. One way to achieve all that is to partner with a high quality web design firm that also understands SEO and to include business blogging in your online marketing mix.
CEO, Flying Cow Design
Attended University of Auckland
Lives in San Francisco Bay Area