If you really want to impress your new and existing customers, choosing the right HTML Newsletter Design will capture their attention and convert them to customers. From drip and email marketing campaigns to automated emails, businesses use HTML emails to engage with customers in different ways. Email subscriptions and newsletters are ways to engage with your customers by providing them with engaging content. Our HTML newsletter design services ensure that your emails are well formatted and well designed, to help you engage with your customers better.
What is an HTML
HTML stands for HyperText Markup Language. An HTML email newsletter uses HTML code to add colors, links, designs, and tables to make the email message look like a web page. Email newsletters generally convert more consumers than text emails and are an integral part of email marketing strategies. It is vital to have a plain text version of your email available for readers whose email client or settings do not support HTML emails. You can use Multipart/Alternative MIME to send both an HTML and a plain text email at the same time. The recipient’s email client will choose the best version to display.
- Simple. Stay focused on the end goal of your message.
- Post images on a public server. When embedding images make sure the path is correct and all images are easy to access through an open web server. This allows the recipient to download images if they want to.
- Tables and shim.gif. All email programs render HTML emails using their preferred method; therefore, keep the code simple to ensure your email is displayed.
- Newsletter width 600px or less. Keep the recipient’s preview pane size in mind when deciding the width of your email. Most preview panes are small, so keep your HTML newsletter below 600px.
- Test rendering. Use a program like ‘Inbox Preview’ to test different major email programs on how they will display your newsletter.
- Webmail services. Certain webmail services remove any code that will override their own code. This can include DOCTYPE, HEAD, BODY; therefore, anything inside those codes will not be displayed. It is best to use FONT and CSS as tags.
- Spam filters. Be careful to keep your HTML newsletter from looking like spam.
- Mobile friendly. Today, more people access emails on their mobile devices than on computers. Your email HTML template needs to be responsive to render well on mobile phones.
HTML Newsletter Quick
A few things to consider when creating an HTML newsletter template are:
- Create interesting HTML newsletters for your audience.
- Base your newsletter on relevant keywords regularly searched by your target audience.
- Text written in HTML should draft in such a way that the message is clear and compelling.
- Provide your audience with solutions or tips to some of the challenges that they may be encountering, when necessary.
- Include interviews with experts in the particular field you are addressing, when necessary.
- The template should be attractive and professional for your readers. Always consider the width of client’s email preview pane. Full newsletter width should be displayed for the client.
- Since HTML newsletters are not designed to be displayed in whole browsers, the features should be used within the execution limits of email applications. Better compatibility with the major email clients can be achieved by using simple HTML features like links, layouts, simple tables, and images.
- Make your email design mobile responsive. Most recipients will view their email on a mobile device.
- If a video or animation is intended to be shared with the subscribers, place a link in the newsletter which will divert to the video once clicked. Placing a video in the newsletter itself will cause problems while loading. Also, many email clients do not accept and display video files.
- Minimize use of cascading style sheets (CSS). It is good to stick to basic CSS.
What you get with our HTML newsletter design services
HTML Newsletter Template Design
Our email newsletter designers will provide you with templates based on the finalized email design. This allows you to reuse the template for future email campaigns. Our email template design takes care of the following important criteria:
- Reader-friendly design: We believe that the best practices of newspaper layout also work for email newsletters. Our email designs are created keeping recipients in mind and ensure that they have the ease of quick reading and engaging with the content.
- Lists to keep skimmers interested. Readers who are in a hurry will skim, however, if you have a bullet or numbered list, they are more tempted to stop and read those.
- Margins and spaces. It is very important to keep your content away from the template edges. It will look cluttered and messy if you do not. More recipients will delete the email rather than read it.
- Brand color palette. Keeping your colors simple and to a minimum will ensure customers are getting the vital information without getting lost in all the colors. We create designs that comply with your brand guidelines and color palette.
- ALT tags on images. Using alt tags for your images allows readers to know what your image was supposed to be when email clients default not to display images.
- HTML titles. Adding HTML titles can prevent your email from being sent to spam, allow filters and bots to read the titles.
- Provision for missing images. Do you know what your email looks like without images? Keeping all important company information and brands at the top of your emails ensures the recipient will know who you are even if the HTML email newsletter is not displayed correctly.
- Text and visual balance. Too many images will trigger spam filters, landing your email in the spam folder. Your email newsletter needs more text than images.
- Once we agree on an HTML newsletter template, we adapt it for future emails to maintain consistency and continuity. Consistency will ensure your brand is strengthened instead of losing its power.
- Contact information. All contact information is to be displayed within the marketing email. Contact information includes legal business name, mailing address, and phone number and email address when applicable.
- Standard fonts. Not all fonts are HTML newsletter friendly. It is vital that you stick with standard fonts such as Arial, Times, Verdana, Georgia, and Courier.
- Larger font. No reader likes to squint to read their emails. Text should be no less than 16pt. However, 18pt – 20pt is preferred.
- Simplicity. Potential consumers have a tight schedule and do not have time to mess with error-filled email newsletters. Keeping your HTML format simple, ensures fewer errors will occur.
Mobile Optimized Email Newsletters
When you send an email newsletter, do you think about on what which device it will be viewed? If your emails are not optimized for mobile devices, they cannot be viewed on iPhones, Androids, tablets, or other mobile devices. Email newsletters not available on mobile devices will, in the long run, prevent your business from gaining any conversions and ROI.
The email inbox of most recipients will always be flooded with mail and newsletters. It is important to design an email newsletter template which will not be mistaken for spam.
HTML newsletter design from Flying Cow Design is not only interesting but is also visually appealing across devices. A newsletter that looks amateurish or contains error messages will quickly be deleted or sent to spam.
People are more likely to read your newsletter if it has a professional look. Although there are many pre-designed newsletter templates available, there is nothing like a custom designed HTML newsletter. If you want to gain a strong following of readers, your HTML newsletter design must be top-notch. Flying Cow Design has a talented graphic design team skilled in design and coding to create a newsletter design that will set you apart from others in your industry. Flying Cow Design, is a web design and branding services firm and we create attractive HTML newsletter designs for our clients.
Contact us for your email newsletter design needs.