If you want to impress your new and existing customers, choosing the right HTML Newsletter Design will capture their attention and convert them to customers.
What is an HTML Newsletter?
HTML stands for Hypertext Markup Language. An HTML email newsletter uses code to add colors, links, designs, and tables, so it looks like a web page. Email newsletters generally convert more consumers in marketing strategies. It is vital to have a plain text version of your email available for readers whose email client does not support HTML emails. You can use Multipart/Alternative MIME to send both an HTML and a plain text email at the same time. The recipient’s email client will choose the best version to display. Fundamental HTML Newsletter Principles
- Simple. Stay focused on the end goal of your message.
- Post images on public When embedding images, make sure the path is correct, and all images are easy to access through an open or public web server. This allows the recipient to download images if they want to.
- Tables and shim.gif. All email programs render HTML emails using their own preferred method; therefore, keep the code simple to ensure your email is displayed.
- Newsletter width 600px or less. Keep the recipient’s preview pane size in mind when deciding the width of your email. Most preview panes are small, so keep your HTML newsletter below 600px.
- Test rendering. Use a program like ‘Inbox Preview’ to test different major email programs on how they will display your newsletter.
- Webmail services. Certain webmail services remove any code that will override their own code. This can include DOCTYPE, HEAD, BODY; therefore, anything inside those codes will not be displayed. It is best to use FONT and CSS as tags.
- Spam filters. Be careful to keep your HTML newsletter from looking like spam.
HTML Newsletter Template Design
Choosing to use a pre-made email newsletter design template is not always the best marketing strategy. However, if it is a well-designed template you are likely to have success in converting recipients to customers.
Along with a well-designed template, comes a well-designed newsletter. The following tips will get you started on a creative and read-worthy email newsletter.
- Use the same layout as a newspaper. This ensures email recipients have the ease of quick reading and browsing. Keep paragraphs and sentences short.
- Use lists to keep skimmers interested. Readers who are in a hurry will skim, however, if you have a bullet or numbered list, they are more tempted to stop and read those.
- Leave room. It is very important to keep your content away from the template edges. It will look cluttered and messy if you do not. More recipients will just delete the email rather than read it.
- Use brand color palette. Keeping your colors simple and to a minimum will ensure customers are getting the important information without getting lost in all the colors.
- ALT tags on images. Using alt tags for your images allows readers to know what your image was supposed to be when email clients default not to display images.
- Use HTML titles. Adding HTML titles can prevent your email from being sent to spam, allow filters and bots to read the titles.
- Missing images. Do you know what your email looks like without images? Keeping all important company information and brands at the top of your emails ensures the recipient will know who you are even if the HTML email newsletter is not displayed correctly.
- More text. Too many images will trigger spam filters, landing your email in the spam folder. Your email newsletter needs more text than images.
- Once you have agreed on an HTML newsletter template, keep it. Update it when needed but do not make major changes. Consistency will ensure your brand is strengthened instead of losing its power.
- Include contact information. Display all contact information in the marketing email. Contact information includes legal business name, mailing address, and phone number and email address when applicable.
- Use standard fonts. Not all fonts are HTML newsletter friendly. It is vital that you stick with standard fonts such as Arial, Times, Verdana, Georgia, and Courier.
- Use larger font. No reader likes to squint to read their emails. Text should be no less than 16pt. However, 18pt – 20pt is preferred.
- Potential consumers have a tight schedule and do not have time to mess with error-filled email newsletters. Keeping your HTML newsletter simple ensures fewer errors will occur.
HTML Newsletter Tips
A few things to consider when creating an HTML newsletter template are:
- Create interesting HTML newsletters for your audience.
- Base your newsletter on regularly searched relevant keywords by your target audience.
- Draft text written in HTML in such a way that the message is clear and compelling.
- Provide your audience with solutions or tips to some of the challenges that they may be encountering, when necessary.
- Include interviews with experts in the particular field you are addressing, when necessary.
- The template should be attractive and professional for your readers. Always consider the width of client’s email preview pane. Display full newsletter width for the client.
- Since HTML newsletters are not designed to be displayed in whole browsers, the features should be used within the execution limits of email applications. Better compatibility with most of the email clients can be achieved by using simple HTML features like links, layouts, simple tables, and images.
- Make your HTML newsletter design mobile responsive. Most recipients will view their email on a mobile device.
- If a video or animation is intended to be shared with the subscribers, then place a link in the newsletter which will divert to the video once clicked. Placing a video in the newsletter itself will cause problems while loading. Also, many email clients do not accept and display video files.
- Minimize use of cascading style sheets (CSS). Sticking to basic CSS is good.
Mobile Optimized Email Newsletters
When you send an email newsletter, do you think about which device it will be viewed? If your emails are not optimized for mobile devices, they cannot be viewed on iPhones, Androids, tablets, or other mobile devices. Email newsletters not available on mobile devices will, in the long run, prevent your business from gaining any conversions and ROI.
The email inbox of most recipients will always be flooded with mail and newsletters. It is important to design an email newsletter template which will not be mistaken for spam.
Your HTML newsletter design should not only be interesting to read and informative but should also be visually appealing. A newsletter that looks amateurish or contains error messages will quickly be deleted or sent to spam.
People are more likely to read your newsletter if it has a professional look. Although there are many pre-designed newsletter templates available, there is nothing like a custom designed HTML newsletter. If you want to gain a strong following of readers, your HTML newsletter design has to be top-notch. Flying Cow Design has a talented graphic design team skilled in design and coding to create a newsletter design that will set you apart from others in your industry. Flying Cow Design, is a web design and Branding Services Firm and we create attractive HTML newsletter designs for our clients.