A logo says a lot about a company. It is one of the most important aspects of a company’s brand image. It should also be easily identifiable to a target audience.
One mistake to avoid when shopping around for a logo design is choosing a graphic designer that doesn’t have a proven tract record. A professional logo designer not only has the skills and the know-how, they also have good marketing sense. They can design a logo that will instantly attract a company’s target audience.
According to Entrepreneur Magazine, marketing experts suggest that business owners craft their logo design carefully. What a logo design looks like says a lot about a company.
When choosing a logo design, especially for a business, avoid online logo design mills. These so-called logo design companies generate cookie-cutter logo designs at low rates. The problem with choosing this type of design service is that it doesn’t offer the client any uniqueness to their logo. It is more difficult to stand out among the competition when a company has the exact logo design as hundreds (or thousands) of other companies.
When choosing a logo design, it is important to choose one that is easily recognizable by people. For example, popular logo brands like Brooks Brothers, Starbucks or Juicy Couture are easily recognizable by their target audience. The same rules apply to the average small business owner.
Companies are also advised against hiring a graphic designer solely on price. Many companies are choosing designers that charge dirt-cheap prices just to save a few extra dollars. Choosing a company based solely on pricing can actually back-fire. When designers charge very low rates, there is usually a reason why. One of the main reasons why amateur designers charge cheap rates is because they lack the artistic ability to create an award-winning logo design.
Before choosing a graphic designer, companies should choose the designer that provides the best portfolio samples. Samples should display creativity and professionalism. Pricing will always be a deciding factor when choosing a logo design but it should never be the only reason. It is better to invest a little more money for a high-quality logo than save a bundle and receive sub-par results.
This logo design news article was written by Flying Cow Design, a web design and graphic design firm. They specialize in high end web design and graphic design services.
To find out more logo design news, visit: FlyingCowDesign.com.
CEO, Flying Cow Design
Attended University of Auckland
Lives in San Francisco Bay Area