A Must for Strong Online Presence
Having a well-designed website is only the first step towards having a profitable website. Eye-catching web design attracts the viewer’s attention upon entering a website -- it is the text that engages the reader and persuades them to make a buying decision.
Quality web design without quality copywriting is like an editor at a publishing house reading a new manuscript. With great anticipation, they begin to read the first line only to discover hard to read chicken-scratch. The author can forget about any chances of becoming a published author.
If you want to convince people that your website is worth browsing, you must have well written text. Quality writing is not just about dotting your 'I’s' and crossing your 'T’s'. Web copywriting is not a pop quiz to prove to your site visitors how brilliant of a writer you are. It’s about having content that’s persuasive and to the point.
Web Copywriting Tips
If you want award-winning web copywriting that reaps good results, there are a few basic things your text must possess:
Web copywriting doesn’t end on the pages of your website. You should also include good copywriting in your print materials (brochures, flyers, etc.). If you are utilizing social media for marketing your business, make sure you include good copywriting. Often times, people will have impeccable content on their official website and neglect copywriting on Facebook, Twitter and other social media sites.
Is Hiring a Professional Web Copywriter Right for Your Business?
If you’re unsure of how to create effective copywriting, consider hiring the services of a professional copywriter. Many web design companies like Flying Cow Design offer professional copywriting including SEO copywriting services.
More business owners are realizing the value of having professional web copy. Your website design is not the only thing that can make or break your business -- your web copywriting skills can mean the difference between having high sales conversion rates and low sales.