If you have never heard the popular phrase Organic Search or you just never gave it the time of day, you will find that it can be quite beneficial in marketing your website. And no, it has nothing to do with the eco-friendliness of your office environment at work.
Organic search is perfect for anyone who wants to take full advantage of all that online marketing has to offer. With organic search marketing, there is a possibility that you can place your ads ahead of your competition in ranking without spending a fortune.
What is Organic Search?
Organic search are listings on the search engine (ex. Google, YAHOO, Bing) results pages that are displayed due to relevant keyword phrases that are used. An example of results that are ‘not’ organic would be pay-per-click advertising.
Why does Organic Search Matter?
For some reason, many people are led to believe that paid advertisement is better -- that is not always the case. According to internet statistics, 70% of human users visit organic websites. The remaining people visit websites through paid advertisement such as pay-per-click. In addition, studies from reputable sources have proven that half of the websites that internet users search on are ranked high on the organic list.
In this crazy world, there are two things that are for certain -- death and taxes. In the online world, there are also two things for certain, people use the search engines daily to find information or products they desire to buy and the search engines play a huge part in how it gets delivered. This is why it is imperative that your website ranks high within the search results. Otherwise, no one will be able to find your website. Instead, they will visit your competitor’s site.
There are a couple of ways to achieve high rankings. You can invest money to have your website listed or you can use organic search to get your website ranked high.
The primary benefit of organic search is that it completely demolishes the involvement of cost when it comes to determining a website’s ranking.
With paid advertising, the cost of advertising online is growing at neck-breaking speed. It is becoming just as competitive as traditional forms of advertising in national magazines, newspapers and other forms of off-line advertising methods. So, unless you have a large marketing budget, it can be difficult (if not impossible) to outbid other sponsored links.
Imagine a small cell phone retailer on Main Street (with less than a 100k budget) trying to outbid giant Fortune 500 wireless phone companies who invest millions. It is safe to say the cell phone retailer would be lost in the advertising sauce.
The good news is, with organic search marketing, it is possible to rank higher than the big guys on the block.
Organic Search Can Help You
When it comes to advertising and marketing online, it’s all about who you know. Hiring the services of a skilled marketing expert - specializing in Organic Search Marketing - will help improve your online presence.
Flying Cow Design, a well known web design company, offers their clients organic search as a service to help get ranked higher in the search engines and drive more targeted traffic to websites.
With organic search, internet marketers and business owners can experience amazing results and generate more traffic without the need for bidding for position with dollars in the search engine. As a result, they can attract new business, increase sales and save more money.