Logo Design & Branding
Many upcoming business owners first launch their business and then create a company logo when they get around it. Finally, when they realize how important it is to have a logo, they either purchase high-tech graphic design software to create their own logo or buy a pre-designed logo. This is where many business owners mess up. They will grab hold of any logo design (just to have a logo) without considering their brand image.
Before you move forward into the creative mode of developing a new logo, you must first take a look at your competitors’ logo design. This will not only help get your creative juices flowing, it will give you a general idea of what other businesses in your industry are doing. This helps you to develop a unique image even before you go to drawing board, so to speak.
According to branding and marketing experts, the value of a company's goods and services are measured by what they are wrapped in. In other words, consumers will judge the value of your business by your brand. So, let’s say that you own a financial services company. Your consumers will not only judge your business on the banking products that you offer, they will also judge you on your brand. You can offer the best financial services since Reagan was in office but if your logo design doesn’t mesh with your brand image, they may have second thoughts about doing business with you. So, if your local competition has a well designed logo, they will more likely choose their service over yours.
Consumers are very prejudiced when it comes to comparison shopping. Sure, they want quality service and an excellent product -- they also want it to be wrapped in a nice package.
If your goal is to gain more clients or leads, here are a few important tips on logo design and branding:
Be unique.If you want to stand out in a crowd, you have to be unique. Avoid duplicating the brand image of your competitors. This will confuse your consumers. When consumers are confused, it’s like an unpopular high school girl who tries to imitate the fashions of the popular girls in order to get a boy’s attention. If you want to impress consumers and infatuate them with your brand image, you have to be unique.
Be memorable.Noticed the logo designs of Fortune 500 Companies and top retail stores? They all have a logo that’s memorable. When you see Coke, you think of soft drinks. When people see your brand in your print ads, brochures, website design and other marketing platforms, they should immediately recognize who you are.
Hire a skilled design team.Although there are several logo designing programs available in the market, if you’re not used to creating an eye-catching image, your design will appear amateurish. To avoid this common pitfall, it’s better to do it right the first time. A professional graphic or logo design company will be able to create a compelling logo design for your business.
Companies like Flying Cow Design create eye-catching logo designs for their customers daily. They have witnessed their clients’ businesses grow just from having a well designed brand image. If you want to impress your new and existing clients, a skilled design team is the answer.
Hopefully, the above tips will help you in creating a well designed logo for your business. Once you apply these principles, it will enhance your overall brand image. When you have a visually appealing logo design along with well designed marketing materials and a well built website, it will help boost your ROI.