Whether you need an envelope designed for a wedding or a personalized holiday greeting card, an attractive envelope design, will capture your target audiences attention. In contrast, if you need an envelope designed for a direct mail campaign, the design you choose can have a significant effect on the success of your marketing campaign.
When you consider both scenarios, this can mean the difference between having your envelope stuffed in someone’s desk drawer or thrown out with all the other unsolicited mailers. Here are a few helpful tips on creating a winning envelope design that will immediately grab the attention of your target audience:
Add a Tagline or (teaser copy)
Use an attention-grabbing tagline such as: “You’re Invited!” or “Save 20% on Your Monthly Heating Bill”. Your tagline should be strong and to the point. Envelope designs that contain a short tagline are proven to have better conversion rates.
Paper Color Selection
There are hundreds of paper colors available in the market. The envelope color that you select is crucial. Choosing an inappropriate color can completely throw off your graphic image. You want your potential customers to remember you from your attractive graphic design.
Select a high-quality printing method. This will ensure your envelopes are produced professionally. A professional printing service gives you the option of creating envelopes in an efficient manner. This will save you a considerable amount of time and money.
Envelops come in a variety of shapes and sizes. The size you choose will depend on the purpose of the envelopes. Make sure you choose a size that will qualify for postal automation. This will help keep your postage costs low. Your envelope should be around ¼ larger than the inserts.
Choose the right shape for your envelope. The most popular envelope styles include: square, baronial, booklet, catalog and A-style. Each style serves a different purpose. For instance, if you are planning to send out invitations, you’ll want to choose the baronial style. If you’re mailing magazines to your subscribers, a catalog envelope is the best choice.
Envelope Design Applications
There is no limit to the amount of creativity you can use when creating an envelope design. Here are a few popular envelope design applications to use:
With a promo design, you can announce special offers, new product launches, free gifts and much more. This type of envelope application may include your logo, tagline and list of products. Design features can include creative graphic designs with bold colors. When you combine professional graphic design, you can help boost your awareness of your business and sales.
Business Envelope Design
Try using professional or formal themes for your business envelopes. The general rule of thumb for business envelopes is to use shades of white with black text. Your logo and company name will automatically add color to the envelope.
Wedding Envelope Design
Wedding envelope colors include a variety of colors including pastels and dark colors such as brown and black. The envelope themes may include frames, flowers, stripes, etc. Envelope sizes are usually custom-made in order to fit a variety of invitation sizes.
Hiring a Professional Graphic Design Company
Although many printing companies and stationery stores provide envelope design, there is nothing like having a Graphic Design Company create a custom-designed envelope. For example, Flying Cow Design provides envelope design, brochure design, web design and a host of other print design services. Not all companies specialize in print design.
The bottom line is, the envelope design that you choose will make or break the message you’re trying to convey to your target audience.