Brochure Design

A brochure is simply an information sheet promoting a company's products and services. Company brochures have become extremely indispensable in today’s world. With rapid development in printing technology, electronics, coupled with innovations and expertise from graphic designers, brochures of high quality can be produced in a short span of time.

Brochures aren't only created for promoting a business; brochures are also used for non-profit organizations, political campaigns and even fund-raising campaigns. Brochures have the potency to contribute in monumental proportions to the corporate success of business organizations and non-profit organizations. Therefore, going for high quality brochure design with incisive information is really worth it.

Brochures should carry information drafted in such a way that it will remain embedded in the memory of anyone who sets eyes on it. However, size and number of pages can vary depending on the magnitude of information to be passed on. Some use them as a product brochure, brochure for services rendered by a firm, a sales brochure, corporate brochure or a special event brochure.

A brochure design is not complete without clear information. It must showcase the strength of the organization and what they are set to offer their target customers.

More so, brochures should be written in simple language. A brochure that has well written text will surely enhance good communication between the business organization and customers. Furthermore, there are various dos and don’ts that should be considered in the effort to produce compelling brochures.

Do's and Don'ts of Brochure Design

• Appropriate color separation

• Use of graphical elements and photos instead of using ordinary boring text

• Should contain captivating headlines

• Make sure your text is proofread to avoid any spelling or grammatical errors

• A brochure should be printed on high-quality paper

Considering all the above do's and don'ts, graphic designers are identified as the best solution to quality brochure design. Although there are various brochure design templates available online, there is nothing better than hiring a talented graphic designer for brochure design. Companies like Flying Cow Design provides brochure design services along with web design and Graphic Design. So, if you need a website and a brochure created, consider getting a brochure that compliments your website for a uniformed look. A professional graphic designer can help you accomplish a professional look for your brochure and other marketing materials.

When searching for a graphic designer, choose a designer who is experienced in designing the type of brochure you're looking to have created. Most graphic designers already have an online portfolio for you browse through to get ideas. However, if there isn't a design that you find suitable, they can create a brochure design that will compliment your business and set you apart from your competitors. The following includes various brochure design styles:

• Bi-fold brochures

• Z-fold brochures

• Tri-fold brochures

• Folder brochures

Apart from the above designs, there are few rare brochure designs such as custom fold, size brochures and gate-fold brochures. The number of pages in a brochure is determined by the sides the brochure has. If a brochure has multiple numbers of pages, then binding method need to be selected for the design. Some common binding techniques employed in brochures are traditional perfect binding, saddle stitch binding and binding with design folds.

Candidly, the impact of rich brochures on a business organization cannot be overemphasized. And for those that know how to maximize this great marketing tool, there is bound to be stories of breakthrough. Therefore, there is still room to create that enthralling design that will keep customers glued to your products and services.