Using video ads is an effective way of advertising a website. Many entrepreneurs are reaping the benefits from adding quality videos to their websites, blogs and social media sites. According to marketing experts, videos play a major role in converting visitors into paying customers. In most cases, online videos have a more powerful effect on an individual’s buying decision than written sales copy.
Notice how news media sites like CNN, FOX News and ABC News use online video advertisements? They go beyond bringing the latest news coverage to viewers. These popular news sites use online video to market their sponsor ads on a regular basis.
If you’re thinking about using video to help promote your website, the video production must be done the proper way. Simply throwing up any kind of video on your site will not guarantee good results. In fact, a poorly produced video can actually turn people away. The quality of your video content is extremely important.
Video Production Portfolio
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If you want good results, it is highly recommended that you hire a video production company. Many web design companies like Flying Cow Design provide people with professional video production services. They help entrepreneurs, small business owners and large corporations with launching successful online video campaigns. Best of all, it doesn’t cost an arm and leg. So, regardless of how large or small your budget may be, you can have a quality video produced to promote your business.
Hiring a professional to handle your online video campaign will not only ensure a quality video, it also frees up a lot of time. While the business owner focuses on other aspects of running a business, the video production company handles every aspect of a video campaign. Here are a few tips to help you produce an effective video:
- Planning for Video Production
Before producing an online video, you must have a plan. A poorly produced online video can completely ruin a good brand. Although home video technology has greatly improved over the past few years, an amateur video will never compare to a professionally produced video. When viewers don’t respond to a video, it is probably due to poor video production.
- Content Creation for Video Production
Behind every good video is a good filmmaker. A professional filmmaker will create a video that will engage your viewers with exciting stories about your products or services. If hiring a professional filmmaker is within your budget – go for it! If viewers fall in love with your video, they will share it with their family and friends.
- Promoting & Distributing Your Video
Once your video has been created, the next step is to find your target audience. You can find potential viewers on social media sites like Facebook, Twitter, MySpace, etc. You can also promote it on video sharing sites such as YouTube, Hulu and other video sharing sites. You can even share it on publisher sites such as Hubpages.com and eHow.com.
Online video advertising is growing at a very fast pace. When searching for a video production team, make sure you choose a company that is experienced in SEO. Although there are many good video production companies out there, not every company is proficient in SEO. Web design companies like Flying Cow Design is experienced in SEO and video production. This not only guarantees a professional video, it also guarantees that your videos are search engine friendly.
So, before you choose a company to produce your next online video, make sure you do your research about the many video companies. Shop around for prices and find out what is included in a company’s video production service. Once you find the right company, you can rest assured that your online video will be award-winning.