Is having an SSL certificate installed on your website necessary? If you own an ecommerce site that gathers credit card information from customers, you will definitely need an SSL certificate. In fact, it is the responsibility of every online merchant to protect their customers’ sensitive information.
There are criminals lurking around online at this very moment. They’re just waiting for an open doorway to grab hold of credit card numbers and other personal information. When you have an SSL certificate, it will help guard your customers from crimes like identity theft.
What is SSL?
SSL is referred to as "Secure Sockets Layer". It is a protocol designed to transmit information back and forth in a secure way on the internet. An SSL certificate ensures online shoppers that their personal information is kept under lock and key when making online purchases.
Benefits of SSL Certificate Installation
The following are a few benefits of having a secure sockets layer protection on your website:
Provides Customer Confidence: This is one of the most important features of an SSL certificate. When you have an SSL certificate, you’re telling your customers that you are taking the necessary precautions to protect their private information. Website owners who neglect SSL certificate installation fail to realize that shoppers are aware of the importance of a website having an SSL certificate. Savvy online shoppers will completely avoid a website like the plague if it doesn’t encrypt transactions using SSL. Online retailers who avoid having an SSL certificate are putting their business in jeopardy and their customer’s security in jeopardy too.
Server Authentication: SSL protects both the customer and the seller. Every server must have an SSL certificate. The server is another term used for a computer that stores data about your website for viewing by visitors. The SSL basically provides these digital certificates and is capable of reading them. An SSL certificate comes from a reliable third party that provides encryption. The actual SSL certificate is proof that your server is who it claims to be, so-to-speak. Your customers will feel safe knowing that your online store is protected. As a website owner, you are also protected during your b2b transactions with other people that have authentic SSL certificates. SSL is like a repellent for frauds who try to imitate a server.
PCC (Private Communication Capability): SSL protection ensures your conversions are made private. The encryption that’s used by the SSL converts important data, such as street addresses, credit card information, bank account numbers and other sensitive data into tiny bits of information that’s unusable. It’s sort of like a virtual scrambler. When a criminal tries to retrieve a person’s credit card information, it appears in mixed up characters. The individual who holds the encryption key can decode the messages. It will appear scrambled and unusable to anyone who attempts to steal information while you’re conducting business with customers through your website.
How do you get an SSL Certificate?
When shopping around for SSL certificate installation options, it is important to make certain that you choose a company that will provide you with an “authentic” SSL certificate. Trustworthy web design companies like Flying Cow Design, provide authentic SSL Certificate installation for their clients.
Although there is no surefire way of protecting all information from criminals in any type of business transaction (online or offline), SSL certificate installation greatly reduces theft. There is one thing for sure; online shoppers need assurance that when they make a purchase from your online store, their private information will be kept secure.
When your prospects are searching around the internet to find a company to conduct business with, SSL certificates provides them with peace of mind.